Executive Brings Extensive Consumer Electronics and Mobile Communications Experience 

RALEIGH, NC, February 28, 2012 – Valencell, innovators in mobile fitness technology integrated into audio headset earbuds, announced today the addition of Mark Felice, Vice President of Business Development and Licensing, to its growing team. Mark brings over 15 years of experience driving dramatic revenue growth for technology companies within intensively competitive markets.

As the VP of Business Development and Licensing, Mark serves as the primary point of contact for all prospective global licensees of the company’s V-LINC™ biometric sensor technology. Mark’s broad industry knowledge spans consumer electronics, mobile communications, cloud-based services, digital media and content distribution. In addition to experience with international business and strategic planning for early-stage businesses, Mark’s expertise includes intellectual property licensing, strategic partner development and implementing global sales organizations.

“As a fast-paced technology company, we are excited to bring on such an experienced business development executive to our staff,” CEO and co-founder Dr. Steven LeBoeuf said. “As we develop Valencell’s ongoing market strategy, Mark’s expertise will help us establish new opportunities in the growing mobile fitness monitoring market.”

Prior to Valencell, Mark served as the VP of Business Development at Beyond Oblivion, leading the company’s global business development effort and rapidly expanding market reach and commercial pipeline in the process. As the Co-Founder and VP of Business Development at Trinity Convergence, Mark spearheaded all global business development efforts, serving as a key member of the corporate strategy team contributing to multiple acquisitions. He received a Bachelor of Science in Electrical Engineering from the University of Michigan.

About Valencell
Founded in 2006 and headquartered in Raleigh, North Carolina, Valencell develops physiological monitoring technology for the growing mobile fitness market and licenses this technology to industry partners for integration with brand-name accessories such as audio earbuds and mobile fitness applications used by consumers each day. Validated by clinical studies at Duke University and other independent institutions, Valencell’s V-LINC™ sensor technology accurately and continuously measures biometric data during any exercise and in any environment.  V-LINC™ technology is the only solution on the market that allows you to capture meaningful and actionable fitness data using audio earbuds. Heart rate, calories burned, steps taken, metabolic rate, cardiovascular fitness (VO2max), and other physiological metrics are captured by V-LINC™ technology.  Seamless integration within various mobile platforms makes it ideal for use in fitness training, athletic performance coaching, and many other related applications.  For more information, visitwww.valencell.com.

CONTACT:
Victoria Grantham
Rose Communications for Valencell
Office: (201) 656-7178 x203
Mobile: (917) 328-3287
valencell@rosecomm.com